About Us

We are a team of two entrepreneurial women on a mission to help people sleep better. 

We came up with the idea of Sleeboo to solve a critical problem: 50% of people worldwide don’t sleep well (Philips Global Sleep Survey 2020) and ongoing sleep deprivation can cause a range of disastrous health issues.  

Sleeboo is an e-commerce platform solely catering to sleep with a premium product portfolio and curated content: discover it here!

We hand pick each product on our website and aim to work with high quality, innovative and sustainable brands. We know that time is valuable, therefore we do the research for you and pick the best of the best products on the market.  

Sleep science is an extensive topic with many scientific discoveries yet to be uncovered. Innovation in sleep technology which aims to enhance sleep quality is gaining momentum. We are passionate about following these developments and sharing them with you.

Additionally we foster a community of sleep and wellness advocates as we believe in the power of knowledge, support and experience exchange. 

We invite YOU to be a part of our global movement towards better sleep.


Joanna & Sandra